PUMA SPEEDCAT
[ puma 2025 campaign ]
CLient
PUMA
Year
2025
TAGS
Context
The PUMA SpeedCat is a retro sneaker that was reissued in 2024 and became one of the most sought-after pairs of the year.
Context
The widespread adoption of this look among fashionistas at fashion weeks, as well as the trend toward auto and motorcycle sports, is bringing back the spirit of Tokyo Drift and associations with characters from that community.
It's about speed, fashion, the city's energy, and the party vibe.
Context
What made this project unique was that we did everything in Marvelous: we photographed the clothes and modeled several items in 3D at once.
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TOPDROPS
TOPDROPS